Zara / H&M / Mango / Tommy 四套时尚 campaign 系统

Prompt

PROMPT — H&M "NEW UNIFORM"
FORMAT Ultra-Premium H&M Fashion SMM Promotional Poster Vertical 4:5 Instagram Hero Creative Global Fashion Retail Campaign Contemporary Fashion Advertising Commercial Fashion Graphic Design Agency-Level Art Direction Behance Front Page Quality 8K UHD Hyper-Realistic Fashion × Graphic Design × Street Culture Fusion High-Impact Visual Communication Zero AI Soft Zero Generic Fast-Fashion Advertising Zero Catalogue Aesthetic Zero Luxury-Copycat Aesthetic

CORE STRATEGY This is not simply a clothing advertisement. This is H&M turned into a visual statement. The campaign should communicate: fashion moves fast. culture moves faster. H&M should feel: accessible + expressive + contemporary + youthful + global + confident. The visual language should combine: H&M fashion campaign × editorial magazine × street-culture poster × high-fashion graphic design × digital-first social advertising The result should feel unmistakably H&M, not Zara, Mango, COS or a generic luxury fashion brand.

CAMPAIGN IDEA "NEW UNIFORM" Forget traditional uniforms. This is: THE UNIFORM OF NOW. THE UNIFORM CHANGES. YOU DON'T HAVE TO.

MASTER VISUAL Create an enormous typographic structure reading: H&M occupying ~60–70% of the composition — bold compressed graphic energetic slightly disruptive; partially cropped, stacked, layered, intersecting red graphic blocks.

HERO SUBJECT Young female fashion model. Natural skin. Confident. Mid-stride. Oversized black leather-effect bomber, white fitted tank, relaxed wide-leg grey trousers, chunky black footwear, small silver jewelry, structured mini shoulder bag, subtle red accessory.

H&M COLOR SYSTEM PRIMARY H&M RED ~#E50010; BLACK #000000; WHITE #FFFFFF. Ratio ~60% white/light / 20% black / 15% red / 5% photo tones.

Composition hierarchy: H&M → NEW UNIFORM → MODEL → COLLECTION INFO → CTA. Vertical 4:5, 8K UHD, dramatic in-the-moment fashion photography, agency-level art direction. Full brand system prompts for Zara / Mango / Tommy are in the original thread comments.

Attribution

Author

Diplomeme

Published

2026-09-11

Original post

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xianyu110/awesome-gpt-image2.5 · 2098411659002012050 · MIT