Zara / H&M / Mango / Tommy 四套時尚 campaign 系統

提示詞

PROMPT — H&M "NEW UNIFORM"
FORMAT Ultra-Premium H&M Fashion SMM Promotional Poster Vertical 4:5 Instagram Hero Creative Global Fashion Retail Campaign Contemporary Fashion Advertising Commercial Fashion Graphic Design Agency-Level Art Direction Behance Front Page Quality 8K UHD Hyper-Realistic Fashion × Graphic Design × Street Culture Fusion High-Impact Visual Communication Zero AI Soft Zero Generic Fast-Fashion Advertising Zero Catalogue Aesthetic Zero Luxury-Copycat Aesthetic

CORE STRATEGY This is not simply a clothing advertisement. This is H&M turned into a visual statement. The campaign should communicate: fashion moves fast. culture moves faster. H&M should feel: accessible + expressive + contemporary + youthful + global + confident. The visual language should combine: H&M fashion campaign × editorial magazine × street-culture poster × high-fashion graphic design × digital-first social advertising The result should feel unmistakably H&M, not Zara, Mango, COS or a generic luxury fashion brand.

CAMPAIGN IDEA "NEW UNIFORM" Forget traditional uniforms. This is: THE UNIFORM OF NOW. THE UNIFORM CHANGES. YOU DON'T HAVE TO.

MASTER VISUAL Create an enormous typographic structure reading: H&M occupying ~60–70% of the composition — bold compressed graphic energetic slightly disruptive; partially cropped, stacked, layered, intersecting red graphic blocks.

HERO SUBJECT Young female fashion model. Natural skin. Confident. Mid-stride. Oversized black leather-effect bomber, white fitted tank, relaxed wide-leg grey trousers, chunky black footwear, small silver jewelry, structured mini shoulder bag, subtle red accessory.

H&M COLOR SYSTEM PRIMARY H&M RED ~#E50010; BLACK #000000; WHITE #FFFFFF. Ratio ~60% white/light / 20% black / 15% red / 5% photo tones.

Composition hierarchy: H&M → NEW UNIFORM → MODEL → COLLECTION INFO → CTA. Vertical 4:5, 8K UHD, dramatic in-the-moment fashion photography, agency-level art direction. Full brand system prompts for Zara / Mango / Tommy are in the original thread comments.

中文翻譯

PROMPT — H&M "NEW UNIFORM"
FORMAT 超高端 H&M 時尚 SMM 促銷海報 豎版 4:5 Instagram 主視覺 創意 全球時尚零售 campaign 當代時尚廣告 商業時尚平面設計 廣告公司級藝術指導 Behance 首頁品質 8K UHD 超寫實 時尚 × 平面設計 × 街頭文化 融合 高衝擊力視覺溝通 零 AI 軟化感 零千篇一律的快時尚廣告感 零商品圖冊審美 零奢侈品仿製審美

核心策略 這不只是一則服裝廣告。這是把 H&M 變成一種視覺宣言。campaign 應傳達：時尚流轉很快，文化流轉更快。H&M 應給人這樣的感覺：親和 + 富有表現力 + 當代 + 年輕 + 全球 + 自信。視覺語言應結合：H&M 時尚 campaign × 雜誌大片 × 街頭文化海報 × 高級時裝平面設計 × 數字優先的社交廣告。最終效果必須讓人一眼認定是 H&M，而不是 Zara、Mango、COS 或某個泛泛的奢侈時尚品牌。

CAMPAIGN 概念 "NEW UNIFORM" 忘掉傳統的制服。這是：此刻的制服。制服在變，你不必變。

主視覺 創造一個巨大的字體結構，寫着：H&M，佔據構圖的約 60–70%——粗壯、壓縮、圖形化、充滿能量、略帶破壞感；部分被裁切、堆疊、分層、相互交疊的紅色圖形色塊。

主視覺主體 年輕女性時尚模特。自然的肌膚。自信。邁步中。超大廓形黑色仿皮飛行員夾克，白色修身背心，寬鬆闊腿灰色長褲，厚重黑色鞋履，小巧銀色首飾，有型的迷你單肩包，低調的紅色配飾。

H&M 色彩系統 主色 H&M 紅 ~#E50010；黑 #000000；白 #FFFFFF。比例 約 60% 白/淺色 / 20% 黑 / 15% 紅 / 5% 照片色調。

構圖層級：H&M → NEW UNIFORM → 模特 → 系列信息 → CTA。豎版 4:5，8K UHD，戲劇化的即時感時尚攝影，廣告公司級藝術指導。Zara / Mango / Tommy 的完整品牌系統 prompt 見原帖評論區。

溯源

原作者

Diplomeme

發佈日期

2026-09-11

原始出處

查看原帖 ↗

收錄來源

xianyu110/awesome-gpt-image2.5 · 2098411659002012050 · MIT