Zara / H&M / Mango / Tommy 四套时尚 campaign 系统

提示词

PROMPT — H&M "NEW UNIFORM"
FORMAT Ultra-Premium H&M Fashion SMM Promotional Poster Vertical 4:5 Instagram Hero Creative Global Fashion Retail Campaign Contemporary Fashion Advertising Commercial Fashion Graphic Design Agency-Level Art Direction Behance Front Page Quality 8K UHD Hyper-Realistic Fashion × Graphic Design × Street Culture Fusion High-Impact Visual Communication Zero AI Soft Zero Generic Fast-Fashion Advertising Zero Catalogue Aesthetic Zero Luxury-Copycat Aesthetic

CORE STRATEGY This is not simply a clothing advertisement. This is H&M turned into a visual statement. The campaign should communicate: fashion moves fast. culture moves faster. H&M should feel: accessible + expressive + contemporary + youthful + global + confident. The visual language should combine: H&M fashion campaign × editorial magazine × street-culture poster × high-fashion graphic design × digital-first social advertising The result should feel unmistakably H&M, not Zara, Mango, COS or a generic luxury fashion brand.

CAMPAIGN IDEA "NEW UNIFORM" Forget traditional uniforms. This is: THE UNIFORM OF NOW. THE UNIFORM CHANGES. YOU DON'T HAVE TO.

MASTER VISUAL Create an enormous typographic structure reading: H&M occupying ~60–70% of the composition — bold compressed graphic energetic slightly disruptive; partially cropped, stacked, layered, intersecting red graphic blocks.

HERO SUBJECT Young female fashion model. Natural skin. Confident. Mid-stride. Oversized black leather-effect bomber, white fitted tank, relaxed wide-leg grey trousers, chunky black footwear, small silver jewelry, structured mini shoulder bag, subtle red accessory.

H&M COLOR SYSTEM PRIMARY H&M RED ~#E50010; BLACK #000000; WHITE #FFFFFF. Ratio ~60% white/light / 20% black / 15% red / 5% photo tones.

Composition hierarchy: H&M → NEW UNIFORM → MODEL → COLLECTION INFO → CTA. Vertical 4:5, 8K UHD, dramatic in-the-moment fashion photography, agency-level art direction. Full brand system prompts for Zara / Mango / Tommy are in the original thread comments.

中文译文

PROMPT — H&M "NEW UNIFORM"
FORMAT 超高端 H&M 时尚 SMM 促销海报 竖版 4:5 Instagram 主视觉 创意 全球时尚零售 campaign 当代时尚广告 商业时尚平面设计 广告公司级艺术指导 Behance 首页品质 8K UHD 超写实 时尚 × 平面设计 × 街头文化 融合 高冲击力视觉沟通 零 AI 软化感 零千篇一律的快时尚广告感 零商品图册审美 零奢侈品仿制审美

核心策略 这不只是一则服装广告。这是把 H&M 变成一种视觉宣言。campaign 应传达：时尚流转很快，文化流转更快。H&M 应给人这样的感觉：亲和 + 富有表现力 + 当代 + 年轻 + 全球 + 自信。视觉语言应结合：H&M 时尚 campaign × 杂志大片 × 街头文化海报 × 高级时装平面设计 × 数字优先的社交广告。最终效果必须让人一眼认定是 H&M，而不是 Zara、Mango、COS 或某个泛泛的奢侈时尚品牌。

CAMPAIGN 概念 "NEW UNIFORM" 忘掉传统的制服。这是：此刻的制服。制服在变，你不必变。

主视觉 创造一个巨大的字体结构，写着：H&M，占据构图的约 60–70%——粗壮、压缩、图形化、充满能量、略带破坏感；部分被裁切、堆叠、分层、相互交叠的红色图形色块。

主视觉主体 年轻女性时尚模特。自然的肌肤。自信。迈步中。超大廓形黑色仿皮飞行员夹克，白色修身背心，宽松阔腿灰色长裤，厚重黑色鞋履，小巧银色首饰，有型的迷你单肩包，低调的红色配饰。

H&M 色彩系统 主色 H&M 红 ~#E50010；黑 #000000；白 #FFFFFF。比例 约 60% 白/浅色 / 20% 黑 / 15% 红 / 5% 照片色调。

构图层级：H&M → NEW UNIFORM → 模特 → 系列信息 → CTA。竖版 4:5，8K UHD，戏剧化的即时感时尚摄影，广告公司级艺术指导。Zara / Mango / Tommy 的完整品牌系统 prompt 见原帖评论区。

溯源

原作者

Diplomeme

发布日期

2026-09-11

原始出处

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收录来源

xianyu110/awesome-gpt-image2.5 · 2098411659002012050 · MIT